As PQN has grown, it became clear that while our formulas and standards were strong, the meaning behind the work was not being communicated as clearly as it could be. At its core, what we have always focused on is supporting your ability to perform well in real life, from daily demands to training and everything in between.
You may have noticed us talking more about being primed lately. That's because we're now bringing that idea forward in a more intentional way across our brand, including updated visuals, product labels, and our website. Today, we're proud to share the next evolution of our identity, starting with our new logo, which represents the strength and precision behind this supplement line.
What PRIMED Means
PRIMED is not a new company. It does not reflect a change in formulation, quality, or values. PQN remains the foundation on which everything is built.
PRIMED is the language that gives structure to what these formulas have always supported: readiness and consistency. The ability to handle life without constantly playing catch-up.
Being PRIMED means supporting the body early, building foundations, and living ready rather than reactive. It means showing up prepared for the demands of real life, whether that's training, work, family, stress, or the unexpected curveballs life throws your way.
Our Philosophy
PRIMED will serve as the lens we use to guide decisions, ensuring what we create remains intentional and aligned with the standards you expect from PQN.
We believe that health should support life, not replace it. Performance isn't just athletic; it's daily. Consistency beats intensity. And you don't rise to the occasion; you fall to your level of readiness.
This isn't about hype, biohacking extremes, or shortcuts. It's about building and maintaining your body's base level required to perform well, day after day, year after year.
What Hasn't Changed
Our commitment to quality, evidence-based formulations, and transparency remains unchanged. The same rigorous standards, the same careful attention to ingredients, and the same dedication to supporting your readiness.
What has changed is how we communicate that commitment. PRIMED gives us a clearer way to talk about what these supplements do and who they're for: everyday performers who want to show up ready for real life.
Moving Forward
Over the coming weeks and months, you'll see the PRIMED identity reflected across our website, packaging, and communications. The products you trust remain the same. The standards you expect remain the same. We're simply giving clearer language to what we've always been building. We are proud to introduce to you the new PRIMED logo:
We're grateful you're here and for choosing PQN. We look forward to bringing you along on this journey as we continue to support your readiness for whatever life demands.
- PQN Team
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